Article written by Bosco Producciones, December 2025 Throughout the morning, at the Centro Cultural Viviana Vigil, tourism providers and entrepreneurs from San Antonio de Areco gathered to participate in the training session “The Path of Hospitality: From Kindness to Smart Selling,” led by Lucía del Campo, an expert in communication and hospitality. The event was free of charge and organized by the municipal Tourism Department. From the very beginning, Lucía made the central

Rural tourism is changing and is calling us to evolve. Are we prepared for change? Do we want to improve and provide better service to increasingly demanding travelers? I wanted to share a reflection on Rural Tourism in Argentina, the relationship between its growth and harmonious development with the environment, the need to continue updating ourselves, applying technology, and the challenge of maintaining the essence of the business and the service it provides. In rural tow