A few years ago, I attended a training program led by The Ritz-Carlton in Buenos Aires. This international hotel chain is known worldwide for its excellence in service and, above all, for being a hospitality company centered around people. Although I never worked at one of their hotels, I was able to understand their culture through my studies about the company, friends who have worked there, and the course I attended. Even today, they continue to be an example for me. Their

In search of a more human and authentic experience. After a global crisis like the one we all experienced, each of us has been transformed to a greater or lesser extent. At times, we feel the desire to reinvent ourselves — and at times, frustration as well. I believe that all of us have encountered both the need and the opportunity to change. Everything invited introspection. What happened to us also happened to the guest, who now seeks renewed services because they themselve