Article written by Bosco Producciones, December 2025 Throughout the morning, at the Centro Cultural Viviana Vigil, tourism providers and entrepreneurs from San Antonio de Areco gathered to participate in the training session “The Path of Hospitality: From Kindness to Smart Selling,” led by Lucía del Campo, an expert in communication and hospitality. The event was free of charge and organized by the municipal Tourism Department. From the very beginning, Lucía made the central

Rural tourism is changing and is calling us to evolve. Are we prepared for change? Do we want to improve and provide better service to increasingly demanding travelers? I wanted to share a reflection on Rural Tourism in Argentina, the relationship between its growth and harmonious development with the environment, the need to continue updating ourselves, applying technology, and the challenge of maintaining the essence of the business and the service it provides. In rural tow

A few years ago, I attended a training program led by The Ritz-Carlton in Buenos Aires. This international hotel chain is known worldwide for its excellence in service and, above all, for being a hospitality company centered around people. Although I never worked at one of their hotels, I was able to understand their culture through my studies about the company, friends who have worked there, and the course I attended. Even today, they continue to be an example for me. Their

In search of a more human and authentic experience. After a global crisis like the one we all experienced, each of us has been transformed to a greater or lesser extent. At times, we feel the desire to reinvent ourselves — and at times, frustration as well. I believe that all of us have encountered both the need and the opportunity to change. Everything invited introspection. What happened to us also happened to the guest, who now seeks renewed services because they themselve